Webshop development

We build webshops that are practical, reliable, and easy to manage – whether you’re selling a small range of handmade products or running a complex, logistics-heavy online store. Our focus is always on making the buying process simple for customers and manageable for you behind the scenes.

We work with WordPress and WooCommerce, extending them with custom design and development when standard solutions aren’t enough. This allows us to create webshops that grow with your business instead of limiting it.

What’s included

Webshop planning based on your products, customers, and business model

Payment and checkout setup

Custom webshop design tailored to your brand

Shipping and delivery configuration

WooCommerce setup and configuration

Performance and security optimization

Custom product structures and variations

SEO-ready webshop structure

Responsive design for all devices

Testing, launch, and handover

Regular updates, backups, and monitoring

Server setup and configuration

Have a webshop in mind?

Case study: Verdura Box

About the project

Vedura Box is an online webshop focused on fresh produce and curated food boxes, which meant that standard webshop logic wasn’t enough. The goal was to create a system that adapts to real-world conditions like product type, delivery location, and even the time of year – while still being easy for customers to use.

The webshop was built on WordPress and WooCommerce, with extensive customization to support Verdura Box’s specific business rules.

Project highlights

Smart delivery calculation

Delivery rules for Verdura Box are dynamic and context-aware, rather than fixed.

  • Delivery price and availability calculated based on the customer’s shipping address

  • Courier selection adapted to delivery location

  • Special delivery rules for fresh and temperature-sensitive products

  • Seasonal logic (different rules in summer due to heat and fresh produce handling)

This ensures that orders are delivered safely and efficiently, without forcing customers to think about logistics.

Flexible product system

Instead of selling only individual products, Verdura Box is built around customizable food boxes.

  • Box products with selectable sizes

  • Category-based box composition

  • Additional options that affect box contents and pricing

  • Product tagging by season and locality (local vs imported)

This setup allows the webshop to reflect how the business actually operates, rather than forcing the business to adapt to WooCommerce defaults.

Technical implementation

Backend

  • WooCommerce extended with custom PHP logic

  • Custom delivery, pricing, and courier calculation rules

  • Product tagging and filtering logic for seasonality and locality

  • Clean, maintainable code structure to support future changes

Frontend

  • Custom-designed webshop interface focused on clarity and ease of ordering

  • Responsive layouts optimized for mobile shopping

  • Custom JavaScript to support dynamic product and delivery interactions

Other project activities

Design

  • Visual identity aligned with Verdura Box’s focus on freshness and quality

  • UX decisions aimed at reducing friction during checkout

  • Clear presentation of box options and product information

Branding & Marketing

  • Social media-focused marketing setup

  • Content and visuals adapted for ongoing online promotion

  • Ongoing promotion through newsletter and blogs, SEO optimization 

  • Building of the complete brand

Finished project & result

The finished Verdura Box webshop is a robust e-commerce platform that supports complex logistics while remaining simple and intuitive for customers.

  • Customers can easily order fresh produce without worrying about delivery and freshness constraints

  • The business can manage products, seasons, and rules without technical overhead

  • The webshop is ready to scale as the product range and delivery network grow

This project shows how WooCommerce can be transformed into a fully custom e-commerce solution when standard webshop features aren’t enough.

webshop development

A simple webshop example: Nanna Design

Nanna Design is a smaller WooCommerce webshop selling handmade bags. The focus here was on elegant design, simplicity, and ease of use, without custom logic or complex product rules.

It’s a good example of how we adapt our approach based on real needs – delivering a clean, refined webshop when simplicity is the right solution.

Let’s talk

If you’re planning to launch a new webshop, or want to improve how your current one works – we’d be happy to help. From simple online stores to complex, rule-based systems, we can help you choose the right level of complexity for your business.

Get in touch to:

  • Discuss your webshop idea or requirements

  • Review an existing WooCommerce setup

  • Explore custom functionality and growth options